Pidilite and Asian Paints have proven that a monopoly is not necessarily a moat. The company doesn't need to be born with. It's just something that must be consistently nurtured.
Asian Paints removed all layers of channel partners and reached out directly to paint dealers.
Similarly, Pidilite created a pull-based demand for its products by targeting carpenters, educating them about the benefits of these products.
Constant product innovation, adapting to latest technology, strengthening supply chain etc can all help companies enjoy monopoly like fortunes.
Tanushree Banerjee (Research Analyst), is the editor of Stock Select and Forever Stocks. Tanushree started her career at Equitymaster covering the banking and financial sector stocks and scrutinising RBI policies. Over the last decade, she developed Equitymaster's research processes that helped us pick out various multibaggers, across all sectors. A firm believer of "safety first" when it comes to investing, Tanushree closely follows the investing philosophies of Warren Buffett, Jeremy Grantham, and Joel Greenblatt.
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