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Budget 2007-08: Consumer Durables


The consumer durables segment can be segregated into consumer electronics (TVs, VCD players and audio systems etc.) and consumer appliances (also known as white goods) like refrigerators, washing machines, air conditioners (A/Cs), microwave ovens, vacuum cleaners and dishwashers. Read more



 

Budget Measures


  • Hike in allocation towards rural development and increased spread of employment guarantee scheme
  • Dividend distribution tax to be hiked from 12.5% to 15%
  • Additional education cess of 1% to fund secondary and higher education

     

    Budget Impact


  • Increase in spending towards upliftment of rural populace to lead to increased demand for durables in the long term

  • Higher education cess and dividend distribution tax to impact net profits and retained earnings

     

    Sector Outlook


  • As we see it, India's per capita penetration of white goods continues to remain dismal. Availability of easy financing options, increased competition resulting in falling prices and reduction in customs duty has been boosting retail sales. We expect these factors to continue to assist white goods demand going forward. However, as a matter of conservatism, keeping in mind the paltry margins and the highly commoditised nature of the sector, we would classify this sector as a high-risk one for retail investors.


     

    Company Impact


  • Hike in allocation towards rural development and increased spread of employment guarantee should increase demand for consumer durables, thus leading to higher growth for companies like Videocon.


     

    Industry Wish List


  • Cut in excise duty from 16% to 8%

  • Removal of inverted duty structure, particularly so due to the free trade agreement (FTA) with Thailand

  • Recognition of convergence in usage of technology products from a taxation perspective


     

    Budget over the years


    Budget 2005-06 Budget 2006-07

    Excise duty on clocks, watches of retail sales prices upto Rs 500 per piece is being raised from 8% and 16%. Parts of clocks, watches of retail price upto Rs 500 per piece will now be liable to tariff with an effective tax rate of 16%.

    Excise duty on monochrome television has been raised from 8% to 16%. CTV will attract a uniform excise duty of 16%.

    Excise duty on imitation jewellery has been raised from 8% to 16%.

    Increased spending on infrastructure and maintaining economic growth momentum from a long-term perspective.

    Excise duty has been imposed @ 2% on articles of jewellery on which a brand name or trade name is indelibly affixed or embossed on the articles of jewellery itself. Unbranded articles of jewellery and other articles of precious metals will continue to be exempt from duty. Imitation jewellery to attract lower excise duty of 8% as compared to 16% earlier.

    Excise duty on air conditioners is being reduced from 24% to 16%. Consequently, abatement from retail sale price is also being reduced from 35% to 30%.

    Peak customs duty reduced from 20% to 15%.

    The new income tax brackets, the change in exemption and deductions available to individuals and the increase in exemption for women.

    [Read more on Budget 2005-06] [Read more on Budget 2006-07]


    Key Positives
  • Yet to catch up:  Penetration of durables continues to remain sluggish when compared to other developing economies.

  • The India story:  Rising income levels, consumption patterns and urbanisation are some of the key factors that would result in higher growth in volumes in the long run.

  • Better affordability:  Easy availability of finance has stimulated consumers to buy durables.

  • Rural unexploited:  With the government focusing on rural electrification programme, the consumer electronic manufacturers stand to benefit over a period of time. But this has been slow to come by.

      
    Key Negatives
  • Mismatch in duties:  Higher import duty on key raw materials (ex: colour picture tubes) has been a cause of concern.

  • Fiercely competitive:  Exchange schemes and pricing-play by some manufacturers have had a negative impact on top players. Prices of durables and electronics have been on the decline over the last three years

  • Growth is slow:  Volatile performance of the agricultural sector has had a negative impact on demand. The sector's performance is highly dependent on monsoon and reforms, which has failed often.

  • Imports Vs Indian:  Threats of cheaper imports from China and other South East Asian countries, both for electronics and watches.


    Budget Impact: Consumer Durables Sector Analysis for 2006-07 | Consumer Durables Sector Analysis for 2008

     

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    Sector Performance
    COMPANY PRICE (Rs)
    ACTIVE CLOTHING CO 113.0
    (-3.2%)
    ADITYA VISION 3,467.0
    (-0.7%)
    ALPEX SOLAR LTD. 650.9
    (5.0%)
    AMBER ENTERPRISES INDIA 4,087.9
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    AMBICA AGAR. 29.0
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    ARHAM TECHNOLOGIES 316.1
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    AVALON TECHNOLOGIES 517.3
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    BAJAJ ELECTRICALS 946.8
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    BANKA BIOLOO 97.1
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    BLUE STAR 1,456.1
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    BPL LIMITED 104.1
    (-3.6%)
    BUTTERFLY GANDHIMATHI 832.7
    (-0.5%)
    CELLO WORLD 917.0
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    CROMPTON GREAVES CONSUMER ELEC. 328.9
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    DIXON TECHNOLOGIES 8,387.4
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    ELIN ELECTRONICS 165.0
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    EPACK DURABLE LTD. 192.0
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    EUREKA FORBES 459.5
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    EVEREADY INDUSTRIES 340.0
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    GATEWAY DISTRIPARKS LTD. - (RIGHTS ENTITLEMENTS (R 14.0
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    GORANI INDUSTRIES 110.3
    (0.0%)
    GREENCHEF APPLIANCES 87.5
    (-2.3%)
    HAVELLS INDIA 1,688.0
    (1.5%)
    HAWKINS COOKERS 6,321.1
    (-0.8%)
    HMT 57.0
    (-0.3%)
    HONDA POWER PRODUCTS 2,363.0
    (-0.6%)
    IFB INDUSTRIES 1,476.3
    (-0.8%)
    INFLAME APPLIANCES 470.0
    (-4.1%)
    INSOLATION ENERGY 1,750.0
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    JAIPAN INDUSTRIES 42.1
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    JHS SVENDGAARD 18.0
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    JINDAL PHOTO 633.4
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    JOHNSON CONTROLS HITACHI 1,216.8
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    KDDL. 2,572.7
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    KHAITAN INDIA 65.1
    (0.2%)
    KIRLOSKAR ELECTRIC 139.6
    (-4.7%)
    KOTHARI SUGAR 58.0
    (-2.7%)
    MARUTI INTERIOR 110.0
    (4.1%)
    MIRC ELEC 24.8
    (-3.0%)
    MSR INDIA 10.2
    (-1.0%)
    NOVATEOR RESEARCH LABORATORIES 43.1
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    PANASONIC ENERGY (I) 507.2
    (-4.6%)
    PRAKASH INDUSTRIES 166.5
    (-3.0%)
    SHRI VENKATESH REFINERIES 110.0
    (-0.9%)
    SINGER INDIA 85.9
    (-2.4%)
    STARLITE COM 2.4
    (4.8%)
    STOVE KRAFT 454.8
    (-0.2%)
    SYMPHONY 963.8
    (-0.2%)
    THAKRAL SERV. 34.9
    (1.9%)
    TIMEX GROUP 135.2
    (-2.1%)
    TTK PRESTIGE 708.3
    (1.2%)
    VIDEOCON INDUSTRIES 7.3
    (-2.4%)
    VIP INDUSTRIES 559.6
    (0.1%)
    VIRTUOSO OPTO 248.2
    (0.0%)
    VOLTAS 1,470.0
    (-1.4%)
    WHIRLPOOL OF INDIA 1,428.2
    (-2.9%)
    WHITE LION 4.7
    (0.0%)
    WONDER FIBROMATS 1,180.0
    (4.6%)

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